Unit 5 -THE NAME GAME

UNIT 5 -THE NAME GAME

My mother´s own business

It is an undeniable truth that one of people´s most recalled dream to fulfill, is the idea to have their own company. However, not many know the hard job and the struggle it could cost to a single member of a family to  start such challenging project.
People often ignore that simple things, like naming an enterprise could be either rewarding or result in a total failure. Some companies don't even open their doors due to their weird names, as a result their products are not sold and an accurate bankrupt follows almost after naming it.

My family for instance, started a business some years ago. it was a small clothing store that took long to establish to my hardworking mother. Even though she had the necessary stuff  to compete with the market, it was an uphill task with the name the store was given. It was everything, but catchy.

It was a terrible experience, because people did not like to buy in a store named SUKOT.
When customers stared at the saleswomen and asked about the rare name, they had no other choice than laugh and say with the warmest smile they had; I DON'T KNOW.
The funniest thing is that my mother did not have any idea about the name. She only said that she liked it, and it was her business and her money.

In that moment, it was hard for her to accept that such a crazy idea idea brought some negative chain reactions to our family business.
Therefore we must be selective and careful when naming the future of our incomes.

Pablo Plasencia Jimenez
DC-2845