THE NAME GAME


The lesson has gave me points about what important is a product or company name. According the lesson, the name is the first point of contact that a company has with the world. and is the trick to reflect the product the company is going to sell. All these names maintain close relations with the product name, but some name are totally invented and that is one of the advantages  fora corporation because making up a name is that this name is then the unambigous property of the company.

In some cases Some companies have chosen names that have nothing to do  with their business.  Apple and Domino´s are some examples. however they have succeeded despite or maybe becuse of their unusual names.